Marketing
Introduction
As competition for the supply of products and services increases, effective marketing of services or products is an important factor for today's organisations. Carried out effectively it can allow organisations to meet key objectives; Carried out badly, it can result in waste of resources and stakeholder needs going unfulfilled.
Format
Training will be delivered in a relaxed, friendly environment conducive to the learning process. Workshops will be highly participative, with formal trainer input being complemented by exercises, discussions and regular feedback sessions, and delegates will be actively encouraged to join in.
Delegates will log the main learning points as the course progresses and will develop appropriate workplace action plans.
Aims
This workshop programme will allow delegates to explore the key principles of marketing and apply an appropriate range of tools and techniques back in the workplace to afford effective marketing of key products/services.
Objectives
At the end of the workshop programme delegates will return to the workplace better able to:
• Understand what is meant by the market and marketing
• Understand how important the above is in today's business environment
• Understand the marketing mix
• Understand which resources can be used to achieve the above and satisfy customer needs
• Adopt a marketing approach and apply it to everyday activities
• Design and develop an appropriate marketing plan
• Apply personal workplace improvement action plans
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